Brand Protection

Peter Alexander takes the protection of its brand extremely seriously and provides the information on this page to ensure customers are dealing with Peter Alexander and purchasing legitimate Peter Alexander products.

Trademarks

Peter Alexander is the owner of certain trade marks globally, including the Peter Alexander word trade mark and the trade marks set out below:

In addition, Peter Alexander creates original artwork on its product, which are protected by copyright. Peter Alexander’s official websites also display product images and product descriptions which are owned by Peter Alexander and are also protected by copyright.

Peter Alexander vigilantly protects its brand, including its trade marks, copyright designs and images.

None of Peter Alexander’s trade marks and copyright works can be used without Peter Alexander’s consent. Exploiting or damaging the reputation of these trade marks and copyright works constitutes a violation of Peter Alexander’s rights.

Warning!

To avoid fraud or scam activity, including buying fake/counterfeit Peter Alexander products, only shop from authorised Peter Alexander channels.

Your credit card and personal information could be at risk.

In addition, buying fakes / counterfeit Peter Alexander products means:

  • you will not get Peter Alexander’s trusted quality
  • you may be unknowingly funding criminal networks that rely on these kinds of sales to support their activities
  • you may be supporting factories that ignore workplace rights, health, safety & environmental standards
  • you risk having your purchases seized and destroyed by customs, leaving you with nothing to show for your money

Peter Alexander is committed to the highest standards of ethical conduct and responsible sourcing practices. For more information about our work in understanding where our products come from and how our products are made, please visit our “Better Practices” page

Scam sites, online marketplaces and ‘drop shipping’

We are aware that some sites suggest they sell “genuine” Peter Alexander product. Those sites may even use Peter Alexander images and trade marks, including the iconic “Penny” dachshund trade mark.

Some of these sites and marketplaces engage in a practice called ‘drop shipping’. Drop shipping is where sellers take orders without holding stock—products, which may be fake/counterfeit, ship directly from supplier to customer.

By buying from these sites and marketplaces, you risk being scammed. You should only buy from authorised Peter Alexander channels, as set out below.

Scam sites, online marketplaces and ‘drop shipping’

The only official Peter Alexander online stores are:

  • peteralexander.com.au
  • peteralexander.co.nz
  • peteralexander.co.uk

By buying from these sites and marketplaces, you risk being scammed. You should only buy from authorised Peter Alexander channels, as set out below.

The only official Peter Alexander retail stores are the stores listed on our website under the footer link “Find A Store”

Any other website or retail store purporting to sell Peter Alexander product is not affiliated with Peter Alexander.

Due to the risk of fraud, ‘phishing’, your personal information being stolen or ordering fake/counterfeit or unsafe goods, we strongly advise you to not make a purchase from a non-authorised channel.

If, despite this warning, you have made a purchase from such a site or retail store, we recommend contacting your financial institution in order to dispute the transaction and take the necessary steps to secure your accounts.

Please note that Peter Alexander cannot be held accountable for any purchases made on unauthorised websites and retail stores or any claim arising from involvement in such websites.

The benefits of purchasing from authorised Peter Alexander online & retail stores

By purchasing directly from authorised Peter Alexander online & retail stores, you ensure you are receiving the benefit of:

  • superior customer service and buying experience when dealing directly with the company, including the benefits ofloyalty programs;
  • genuine pricing and genuine sales;
  • genuine, high-quality product with more options, sizes and current styles;
  • ease of returns, refunds and exchanges;
  • ensuring you are not purchasing items the subject of a product recall;
  • properly tracked, secure delivery with Peter Alexander’s trusted delivery partners (no drop-shipping);
  • peace of mind from scam sites, counterfeit product and fraudulent activity; and
  • protection of personal and sensitive information and proper compliance with privacy laws.

How you can help us report scam activity

We work with a third party to remove fake products from online marketplaces, websites & social media channels, so that only genuine Peter Alexander items are available. If you find fakes or replicas of our brand being sold online, or are suspicious of a potentially scam website, you can tell us by emailing us at the following email address brandprotection@peteralexander.com.au.

Please provide as much information as possible, including links to any sites.

You can also report fraudulent activity to the government as follows: